CHAPTER 2 REVIEW

IDENTIFYING COMPETITIVE ADVANTAGES

IN THE BUSINESS WORLD RIGHT NOW PEOPLE ALWAYS LOOK AND PREFER  FOR A PRODUCT THAT HAVE COMPETITIVE ADVANTAGE WHICH IS DIFFERENT FROM ORDINARY PRODUCT.THE COMPETITIVE ADVANTAGE IS IMPORTANT BECAUSE THE ORGANIZATION MAY BE IN THE FAST MOVING  GROWING UP BUSINESS RIGHT NOW,THEY MUST SEARCH SOMETHING NEW AND QUALITY TO BRINGS UP TO THEIR CUSTOMER SO THAT THE CUSTOMER CAN FEEL MORE CONFIDENT TO USE IT OR BUY IT.

COMPETITIVE ADVANTAGE IS A PRODUCT OR SERVICE THAT AN ORGANIZATION'S CUSTOMERS PLACE A GREATER VALUE ON THAN SIMILAR OFFERINGS FROM COMPETITOR.

MEANS WHILE EVERY ORGANIZATION ALWAYS WANT TO BECOME FIRST-MOVER ADVANTAGE.WHAT THAT MEANS BY FIRST-MOVER ADVANTAGE THAT???IT IS OCCUR WHEN AN ORGANIZATION CAN SIGNIFICANTLY IMPACT ITS MARKET SHARE BY BEING FIRST TO MARKET WITH A COMPETITIVE ADVANTAGE..

EXAMPLE OF THE COMPANY THAT HAVE THE COMPETITIVE ADVANTAGE IS KFC AND MCDONALD,THEY HAVE THEIR OWN STRENGTHEN FAR AWAY LEAVE THE OTHER COMPANY THAT HAVE THE SAME PRODUCT PROVIDED FOR CUSTOMER LIKE AYAMAS,BURGER KING,AND OTHERS.

KFC PROMOTION

MCD PROMOTION

AYAMAS